We’re excited to collaborate with USE/Exposure Lights and Lyon Distribution at this year’s Core Bike Show in the UK! While we won’t be attending in person, a couple of our bikes will be on display alongside the latest products from two major names in the UK cycling industry.
What is the Core Bike Show?
Core Bike Show is one of the UK’s leading trade-only cycling exhibitions, bringing together distributors, brands, and retailers to showcase the latest products in the industry. Held at Whittlebury Park, Northamptonshire, from February 25th to 27th, 2025, it’s an invite-only event, open exclusively to bike shops, industry professionals, and media—not the general public. With top brands unveiling new technology, components, and bike models, Core Bike is a key event for those looking to stay ahead in the cycling world.
Lyon Equipment (SUZUKA)
Lyon reached out to us a few weeks ago requesting a bike for the show, and we were more than happy to oblige. We’ve loaned them a custom-built up Edge, featuring a premium Industry Nine setup with anodised logos to match.
To enhance the bold look of the Industry Nine components, we carefully selected a frame finish that complements their colours, resulting in a striking and cohesive build. One of the real standouts is the wheelset, guaranteed to turn heads and spark conversation among attendees.
If you're at the show, be sure to check it out—it’s a perfect blend of titanium craftsmanship and top-tier components, built for those who demand both performance and style.

Ultimate Sports Engineering (IMOLA)
You’ll find our Explor flat bar gravel model on the USE stand, finished in a striking Cerakote coating that combines durability with a premium aesthetic. Built for adventure, this setup features USE’s Vybe suspension stem and seatpost, providing enhanced comfort and control over rough terrain.
To round off the build, the Explor is fitted with Rip Wide Carbon flat bars, delivering stability and precise handling on technical trails and long gravel rides. With its clean design and carefully selected components, it strikes the perfect balance between performance and versatility.
If you're attending the show this weekend then be sure to check them out.
